Dealership Minds Summit 2018



Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.

This collaborative event is focused 100% on delivering actionable dealer marketing strategies related to analytics, automation, targeting, content and other topics critical to improving your dealership's marketing and overall business success.

The summit is geared toward director-level farm equipment dealership leaders in marketing, finance, operations and IT, and of course your dealership’s top marketing integrator.

Reserve your seats today at the special $439 Pre-Program Rate (a $100.00 savings off the Full Rate) to attend this LIMITED SEATING 2-day meeting that 97.6% of past attendees recommend.

(Note: This event sells out each year. To ensure your seats, we strongly recommend you register early)




Moving Your Marketing Department from Traditional Marketing to Intelligent Marketing

Jeff Bowman
Chief Experience Officer, Titan Machinery, Fargo, N.D.

With 20 years of experience as a leader in driving business technology, Jeff Bowman brings inside knowledge of how Intelligence Driven Marketing can change the game for farm equipment dealerships. Bowman spent 7 years at Caterpillar as the director of Customer eBuisness and Global eBusiness Manager, focused on defining and executing the company’s strategy to transform the digital customer experience. In just 3 years, he helped Cat double its digital impact to 25% of company revenues, including 5 TIMES growth in sales through online leads.
    Now serving on Titan Machinery’s executive team and leading the marketing efforts for its 89 stores in the U.S. and 20 stores in Europe, Bowman details how Titan Machinery’s ($1.2 billion in sales in 2017) marketing staff of 5 uses digital marketing to improve the customer experience and the sales teams ability to close the sale.


Proving Your Marketing ROI

Tyler Musson
Director of Marketing, Washington, Tractor

Can you prove that your marketing efforts are making a difference? Using a targeted approach to reach out to your customers with the information they need allows you to track their behaviors and use the data to funnel them through to the sales team. When you can track your customers’ interaction with your dealership, you can prove the Return on Investment (ROI) of your marketing strategy, maintains, Tyler Musson, Director of Marketing, Washington Tractor. For the last 10 years, Musson has focused on digital marketing, including video production, video marketing, search engine optimization, mobile web design and marketing, social media marketing, lead capture and delivery. “Transformational growth is realized when opportunity meets potential and is fearlessly pursued with purpose,” he says. “Building innovative, relevant and accountable marketing strategies with measurable ROI is my passion.”
    As the director of marketing for Washington Tractor, a 12-store John Deere dealership in Washington, Musson has helped increase the group’s consumer products business by 300% using data and target marketing. Washington Tractor has overhauled its marketing strategy to be data driven, automated and programmatic, which has enabled the dealership to achieve $165 million in revenue in 2017.
    In this session, Musson openly discusses the role data and analytics have in the creation of Washington Tractor’s marketing strategy, including the formulas he created to prove marketing’s ROI. “Lots of people have Big ideas. Execution is what matters. I choose execution over ideas,” he says.


Digital Marketing – Strategically Influencing Your Customers and Prospects

Tim Whitley
President & Co-Founder, Team S.I.

Described as “a digital innovator and opportunist,” Tim Whitley has been passionate about innovating the world of technology since childhood. For the past decade, Whitley has presented on digital marketing at conferences and events throughout North America. Highly respected in the broadcasting, automotive and agriculture/equipment sectors, he is known to inspire dealers to want to help invent the future of technology and how to look at every challenge as an opportunity or turn a “no” into a “what if.” Whitley now leads 80+ employees at his company Team SI, innovating how more than 300 clients distribute media and content. Under his leadership, Team SI is challenged every day to stay ahead of the curve in marketing.


See What Your Fellow Equipment Dealer Attendees Have to Say About the Dealership Minds Summit

Take in the sights and sounds from this no-time-wasted networking and idea-sharing event. Hear past attendees share their memorable moments and offer their advice for other dealers who are considering attending.

The most influential “Dealership Minds” in the industry — of every color, size and experiences — will gather July 24-25 in Iowa City



of past attendees would recommend attending the Dealership Minds Summit to other dealers.





Questions about the Dealership Minds Summit?

Contact Farm Equipment
by phone at (866) 839-8455
or (262) 782-4480
by fax at (262) 786-5564;

by email at

or by mail at
P.O. Box 624
Brookfield, WI 53008-0624