Dealership Minds Summit 2018

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PROGRAM

 
 
 

BEN GARTON
CHIEF MARKETING OFFICER
GARTON TRACTOR, MODESTO, CALIF.

 
 
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Heading up the marketing efforts for a 9-store Kubota and New Holland dealership, Garton puts a high priority on Google Adwords, particularly on managing the negative words (the unrelated Google searches that can lead people to your site). This tactic has helped Garton Tractor ensure that its web visitors are strong leads of readyto- purchase customers and thus can’t be easily shrugged off by salesmen. Spending as little as $150 a month on simple tools like Google Adwords and Facebook ads, he has helped Garton Tractors top over $100 million revenues per year.

    He’s currently doing a side-by-side comparison of the New Holland and Kubota marketing programs to his own program to determine which has had a better ROI for the dealership.

< DOUG VAHRENBERG BIO BACK TO AGENDA LEE PARISH BIO >

Questions about the Dealership Minds Summit?

For general conference inquiries contact Farm Equipment
by phone at (866) 839-8455 or (262) 432-0388;
by fax at (262) 786-5564;
or by email at 
info@farm-equipment.com

To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or
mellis@lessitermedia.com

To learn about group attendance discounts contact Dallas Ziebell
at (262) 777-2412 or
dziebell@lessitermedia.com 

Mail to
P.O. Box 624
Brookfield, WI 53008-0624

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