Dealership Minds Summit 2018






With 20 years of experience as a leader in driving business technology, Jeff Bowman brings inside knowledge of how Intelligence Driven Marketing can change the game for farm equipment dealerships. Bowman spent 7 years at Caterpillar as the director of Customer eBuisness and Global eBusiness Manager, focused on defining and executing the company’s strategy to transform the digital customer experience. In just 3 years, he helped Cat double its digital impact to 25% of company revenues, including 5 TIMES growth in sales through online leads.


Now serving on Titan Machinery’s executive team and leading the marketing efforts for its 89 stores in the U.S. and 20 stores in Europe, Bowman details how Titan Machinery’s ($1.2 billion in sales in 2017) marketing staff of 5 uses digital marketing to improve the customer experience and the sales teams ability to close the sale.


"Marketing’s job internally is to make sure that the company understands the high stakes that are involved there,” he says. “It’s understanding who is active in the market, engaging with them and then nurturing them all the way down through the funnel to close. There’s a lot of data and analytics about customers and customer behavior that we should be doing in order to drive the right customer to the right content at the right time.”


Bowman contends that the dealership’s very future is in the hands of the marketing department. “Either marketing steps up and does its job, or the dealership fails. Customers loyal to the relationship or brand may hang on longer than others, but everything the Summit is covering is essential to the future success of the dealership. And the dealers that get it and go after it will separate from the competition. Dealers who think that they can just continue to do posters, parties and traditional marketing are already falling behind. And their traditional sales model is beginning to falter.”



Questions about the Dealership Minds Summit?

For general conference inquiries contact Farm Equipment
by phone at (866) 839-8455 or (262) 432-0388;
by fax at (262) 786-5564;
or by email at

To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or

To learn about group attendance discounts contact Dallas Ziebell
at (262) 777-2412 or 

Mail to
P.O. Box 624
Brookfield, WI 53008-0624