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The Evolution of Brand Purity in U.S. Farm Equipment Dealerships, authored by longtime industry sales distribution consultant Charles R. Glass, exclusively addresses this topic and the extent of the challenges dealers increasingly face.
In describing the topic in practical terms, it will stimulate discussion for you and your dealer management teams on a topic with repercussions for both equipment dealers and manufacturers alike.
Download the FREE E-Book NOW and learn what is driving brand purity: