Jack Zemlicka

Jack Zemlicka

Jack Zemlicka is the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also serves as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer. Contact: jzemlicka@lessitermedia.com.



Keys to Keeping Used Equipment Inventory Clean and Moving

For Burnips Equipment, a necessary realization put them on the path to streamlining used machinery management and cutting inventory levels in half, while more than tripling turn rates.
Subtlety can be overrated when it comes to managing used farm equipment inventory. Sometimes, bluntness is necessary to force dealerships into a defining decision that cuts used equipment levels in half and increases annual equipment turns by 1.5 in less than 3 years.
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Special Report

Defining Dealer-Customer Relationships of the Future with Dollars & Sense

Data-driven decision making and a ‘CFO mentality’ among next-generation farmers creates both opportunity and obstacles for dealerships.
Casual parts counter conversations or chewing the fat on a service visit have long been catalysts for capturing a customer’s business. Face-to-face interaction and the ability to “read” the purchasing interest or intentions of farmers are tools of the trade for savvy salespeople.
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Stotz Equipment

Today’s Update: Stotz Equipment Precision Farming Team

Spring planting poses enough daily challenges for precision farming specialists without having to wonder when, how and if they will be able to access needed hardware or call on experienced back-up to tag-team complicated service calls to get farm customers in the field. Fortunately, the 18-member precision farming team at Stotz Equipment is ably navigating through the added seasonal uncertainties, without sacrificing quality or communication.
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Pete Youngblut

Today’s Recap: Pete Youngblut, Owner, Youngblut Ag, Dysart, Iowa

Visiting with Pete Youngblut, founder and sole proprietor of Youngblut Ag, a precision farming dealership in Dysart, Iowa, it’s immediately clear that his primary focus is on preparing customers for planting — because he has to — regardless of the circumstances. I caught up with Youngblut in the middle of a hydraulic steering installation on a Case IH MX180 tractor the afternoon of Monday, April 6.
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Precision Farming Dealer Summit 2020 Recap

3 Disruptive Tech Trends that Will Shape Your Precision Business of the Future

Having the right tools in the field and in the dealership are essential to advancing customer communication and improving the overall service experience.
Anticipation can be a frustrating and ambiguous objective when it comes to forecasting the when and how the next ag tech innovation will influence a dealership’s precision farming business.
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Dealership Minds: Connecting On-Farm Experience with Customer Engagement

A generational drive to innovate through experimentation fuels Brandon Hunt’s progressive focus managing the family’s 11,000 acre farm operation.
As a fourth generation farmer, but the first to solely focus entirely on managing the family’s 11,000-acre operation near Herndon, Ky., Brandon Hunt appreciates how innovation  is born out of experimentation.
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