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Jack Zemlicka

Jack Zemlicka

Jack Zemlicka was the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also served as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer.

Articles

ARTICLES

Business Technology Special Report

Assess Risk, Value to Avoid Costly Consequences of Cyber Attacks

Assuming your dealership is too small to target or invulnerable to threats is risky business when it comes to cyber security.
By Jack Zemlicka posted on May 28, 2021 | Posted in Best Practices, Manufacturer & Dealer Issues
It’s increasingly common for dealers to be on the receiving end of a phishing or ransomware scam, often resulting in a concerned call to an IT security company to limit damage to the dealership’s reputation and finances.
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Getting Ahead of Early Order Opportunities to Avoid Last-Minute Anxiety, Delays

Feeling the pressure of trying to fulfill parts orders prior to spring planting, dealers are proactively planning revisions to how they stock and sell pre-season equipment.
By Jack Zemlicka posted on March 24, 2021

With wrenches turning in service bays in preparation for spring planting, dealers and farmers are well into their annual routine of row unit maintenance, seed meter calibration and prescription loading. 


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Precision Farming Dealer Summit 2021 Recap

Creating Precision Opportunity Out of Crisis

By Jack Zemlicka posted on March 2, 2021 | Posted in Precision Ag Sales & Service

Regardless of size, location or brand, the last year was an inescapable labyrinth of lessons for precision dealerships. From rapid adoption of remote support platforms — both for internal communication and external service — to salvaging the most adaptable business objectives to at least maintain the status quo.


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Keys to Keeping Used Equipment Inventory Clean and Moving

For Burnips Equipment, a necessary realization put them on the path to streamlining used machinery management and cutting inventory levels in half, while more than tripling turn rates.
By Jack Zemlicka posted on October 8, 2020 | Posted in Used Equipment Remarketing
Subtlety can be overrated when it comes to managing used farm equipment inventory. Sometimes, bluntness is necessary to force dealerships into a defining decision that cuts used equipment levels in half and increases annual equipment turns by 1.5 in less than 3 years.
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Special Report

Defining Dealer-Customer Relationships of the Future with Dollars & Sense

Data-driven decision making and a ‘CFO mentality’ among next-generation farmers creates both opportunity and obstacles for dealerships.
By Jack Zemlicka posted on August 27, 2020 | Posted in Precision Ag Sales & Service
Casual parts counter conversations or chewing the fat on a service visit have long been catalysts for capturing a customer’s business. Face-to-face interaction and the ability to “read” the purchasing interest or intentions of farmers are tools of the trade for savvy salespeople.
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Stotz Equipment

Today’s Update: Stotz Equipment Precision Farming Team

By Jack Zemlicka posted on April 13, 2020 | Posted in Precision Ag Sales & Service
Spring planting poses enough daily challenges for precision farming specialists without having to wonder when, how and if they will be able to access needed hardware or call on experienced back-up to tag-team complicated service calls to get farm customers in the field. Fortunately, the 18-member precision farming team at Stotz Equipment is ably navigating through the added seasonal uncertainties, without sacrificing quality or communication.
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Pete Youngblut

Today’s Recap: Pete Youngblut, Owner, Youngblut Ag, Dysart, Iowa

By Jack Zemlicka posted on April 7, 2020 | Posted in Manufacturer & Dealer Issues
Visiting with Pete Youngblut, founder and sole proprietor of Youngblut Ag, a precision farming dealership in Dysart, Iowa, it’s immediately clear that his primary focus is on preparing customers for planting — because he has to — regardless of the circumstances. I caught up with Youngblut in the middle of a hydraulic steering installation on a Case IH MX180 tractor the afternoon of Monday, April 6.
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