Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf is an associate editor for Farm Equipment magazine. She has also served as the managing editor of Rural Lifestyle Dealer magazine since 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas.

ARTICLES

Hiawatha Implement, Hiawatha, Kan. Over $75 Million in Revenues

Hiawatha Implement generates a break-out performance on sales, return on assets and absorption from the 2-store dealership, incorporating a mentor management style and pride-building facilities.
Larry Roeder had a newly earned Master's Degree in economics, no retail experience and a passive investor when he purchased a farm equipment dealership in 1981 in Hiawatha, Kan.
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Getting Results with Do-It-Yourself Marketing

3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Lee Parish, Ben Garton and Doug Vahrenberg, who shared do-it-yourself marketing strategies at Farm Equipment’s 2018 Dealership Minds Summit.
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Conversations in Ag

Women in the Male-Dominated Livestock Industry

Dairy farmer Doris Mold sits down with Jean Goslin, a cow-calf operator, to discuss shifts in the industry, genetics and technology and other topics. The two share a common bond through their involvement with American Agri-Women, along with the distinct challenges they face working in male-dominated industries.
Dairy farmer Doris Mold sits down with Jean Goslin, a cow-calf operator, to discuss shifts in the industry, genetics and technology and other topics. The two share a common bond through their involvement with American Agri-Women, along with the distinct challenges they face working in male-dominated industries.
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Howse Implement Selling Intellectual Property, Parts at Online Auction

The company previously auctioned off major machines and closed Dec. 22 after 52 years in business.
The recession in 2008, subsequent drought and a host of other factors, including bank rejection of restructuring plans, led to Howse Implement Co. ceasing production on Dec. 22, 2106 after 52 years in the business.
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Great Plains' New Products Expand Reach Beyond Traditional Ag

Great Plains is introducing 14 new products this year, including new vertical tillage tools, stack-fold planters, five-section chisel plows, field cultivator air drills, rotary cutters and compact no-till seeders.
Great Plains is introducing 14 new products this year, including new vertical tillage tools, stack-fold planters, five-section chisel plows, field cultivator air drills, rotary cutters and compact no-till seeders.
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Counting Steps for Increased Efficiency

PrairieLand Partners’ new facility in McPherson, Kan., was designed to improve workflow and customer interaction, while keeping future growth in mind.
A company-wide initiative to upgrade its 9 stores is the force behind PrairieLand Partner’s new facility in McPherson, Kan. The 84,000 square foot facility plus a mezzanine was designed with a “blank slate” approach, literally counting steps to build efficiencies and improve customer service.
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