Advertise Follow Us
Lynn Marcinkowski Woolf
Lynn Marcinkowski Woolf was an associate editor for Farm Equipment magazine. She had also served as the managing editor of Rural Lifestyle Dealer magazine since 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas.
ARTICLES
Dealership Modernization
Building a Better Dealership
3 dealerships share how they conquered a new build, expansion and remodeling projects to improve the customer and employee experience.
Read More
Dealership Minds
Building H&R Agri-Power’s Culture, Profitability
VP and COO Steve Hunt views his role as preserving H&R Agri-Power’s heritage along with building the effectiveness of its daily operations.
Read More
Hiawatha Implement, Hiawatha, Kan. Over $75 Million in Revenues
Hiawatha Implement generates a break-out performance on sales, return on assets and absorption from the 2-store dealership, incorporating a mentor management style and pride-building facilities.
Read More
Getting Results with Do-It-Yourself Marketing
3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
Read More
Proving the Marketing Team’s Value at Your Dealership
The success of your marketing program hinges on how well your marketing staff uses marketing metrics, proves its value and leads the strategy.
Read More
Conversations in Ag
Women in the Male-Dominated Livestock Industry
Dairy farmer Doris Mold sits down with Jean Goslin, a cow-calf operator, to discuss shifts in the industry, genetics and technology and other topics. The two share a common bond through their involvement with American Agri-Women, along with the distinct challenges they face working in male-dominated industries.
Read More
Howse Implement Selling Intellectual Property, Parts at Online Auction
The company previously auctioned off major machines and closed Dec. 22 after 52 years in business.
Read More
Top Articles
- ONGOING COVERAGE: Right-to-Repair Impact on Dealers, Deere, Other OEMs
- Report Says CNH Industrial Plans to Lay Off Over 200 Wisconsin Employees
- Shape of Things to Come?
- Steelmaker Woes, CNH and Pyrrhic Victories … It’s About the Margin, Stupid!
- Farmers Edge Cleared in Nebraska Patent Infringement Suit
Current Issue
Farm Equipment
5 Dealers Share Latest Facility Projects
Dealers Better Prepared for Softening in Used Market
Strong Customer Relationships, Parts Inventory Central to Spring Success
Don’t Get Caught Fighting the Last War
Must Read Free Eguides
Download these helpful knowledge building tools
- Ag Equipment Intelligence Book of Lists (2nd Edition)
- Ag Equipment Intelligence Book of Lists
- 7 Different Technician Pay Rates eGuide by Skill Level
- Export with Confidence: Tools and Opportunities for the Agriculture Industry
Farm Equipment Videos
Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports
In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.