Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf is an associate editor for Farm Equipment magazine. She has also served as the managing editor of Rural Lifestyle Dealer magazine since 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas.

ARTICLES

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Dealership Modernization

Building a Better Dealership

3 dealerships share how they conquered a new build, expansion and remodeling projects to improve the customer and employee experience.
A fire, a divided dealership and limited space were the challenges facing 3 dealerships who took on major construction projects to support their growth plans.
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Dealership Minds: Building H&R Agri-Power’s Culture, Profitability

VP and COO Steve Hunt views his role as preserving H&R Agri-Power’s heritage along with building the effectiveness of its daily operations.
Steve Hunt holds a unique position at H&R Agri-Power of Hopkinsville, Ky., a 17-location employee-owned dealership. He’s vice president, chief operating officer, owner, son of the founder, father of a salesperson and a farmer. That vantage point helps him to be keeper of H&R’s culture and guardian of its profitability.
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Hiawatha Implement, Hiawatha, Kan. Over $75 Million in Revenues

Hiawatha Implement generates a break-out performance on sales, return on assets and absorption from the 2-store dealership, incorporating a mentor management style and pride-building facilities.
Larry Roeder had a newly earned Master's Degree in economics, no retail experience and a passive investor when he purchased a farm equipment dealership in 1981 in Hiawatha, Kan.
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Getting Results with Do-It-Yourself Marketing

3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Lee Parish, Ben Garton and Doug Vahrenberg, who shared do-it-yourself marketing strategies at Farm Equipment’s 2018 Dealership Minds Summit.
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Conversations in Ag

Women in the Male-Dominated Livestock Industry

Dairy farmer Doris Mold sits down with Jean Goslin, a cow-calf operator, to discuss shifts in the industry, genetics and technology and other topics. The two share a common bond through their involvement with American Agri-Women, along with the distinct challenges they face working in male-dominated industries.
Dairy farmer Doris Mold sits down with Jean Goslin, a cow-calf operator, to discuss shifts in the industry, genetics and technology and other topics. The two share a common bond through their involvement with American Agri-Women, along with the distinct challenges they face working in male-dominated industries.
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Howse Implement Selling Intellectual Property, Parts at Online Auction

The company previously auctioned off major machines and closed Dec. 22 after 52 years in business.
The recession in 2008, subsequent drought and a host of other factors, including bank rejection of restructuring plans, led to Howse Implement Co. ceasing production on Dec. 22, 2106 after 52 years in the business.
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