Industry News

Finding Time for Rural Lifestylers

Kunau Implement’s two dealerships are decidedly focused on production agriculture. But the DeWitt store is seeing an increase in rural lifestyle customers, with the percentage sitting at 7-10% now, Todd Kunau estimates.
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Need a Specialist? Send Them to School

As farm equipment dealers look to create or expand precision ag departments, specialists are in demand. Terry Brase knows first-hand that there are positions to be filled: Brase instructs some of the best and brightest ag electronic experts as associate professor of the Agricultural Geospatial Program.
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Dealers With Solid Reputations May Apply

As a relative newcomer to the American farm equipment scene, Reichhardt Electronic Innovations general manager Jayme Paquin has been busy signing up dealerships for products such as its Ultra Guidance PSR ISO-compatible automatic steering system.
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Planning for Profits

Benchmark Your Service Personnel Costs

The single biggest personnel cost in a farm equipment dealership is in the service department. Of course, most dealerships will have more personnel in service than other departments. But if this cost is more than 20% of your service revenues, you need to closely examine it to determine if some things are out of line.
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Business of Selling: Replacing Non Performers

As the dark clouds of the gathering storm begin to overshadow the prevailing economic prosperity, equipment dealers would be wise and prudent to assess the long-term efficacy of their existing sales force. Rather than wait until the next market downturn, why not take this opportunity to get ahead of the economic curve and purge your sales staff of any and all malcontents and misanthropes?
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