This “naked pursuit of scale” and quest for market share sounds familiar. Farm machinery manufacturers and their dealers have dealt with this push-pull reality for decades (at least since I started covering the industry in 2004).

This blog was posted in response to Frank Lessiter’s article, “133 Right-to-Repair Concerns -- Growers Get Loud,” that was a follow-up to a unique content project between Lessiter Media’s farm equipment and grower divisions. To view the original work, click here to review the arguments for dealers/manufacturers (Executive Editor Kim Schmidt) and growers (Grower Division Editorial Chairman Frank Lessiter).

R2R is a controversial topic we felt needed extensive coverage and a subject that the general ag media doesn’t appear to have the courage to report on due to worries about picking sides with the big equipment makers and their advertising budgets.