Manufacturer & Dealer Issues

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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
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Manufacturer & Dealer Issues

16 Ag Equipment Manufacturers Reveal Concerns & Optimism for 2024

Farm Equipment caught up with over a dozen ag equipment manufacturers at the Farm Progress Show and got their forecasts, concerns and points of optimism for 2024
2024 is set to be a slower year than the last 3. Dealer lots are filling back up, manufacturing backlogs are clearing up, and farmers are starting to pull back on their equipment purchases.
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