Farm Equipment
www.farm-equipment.com/articles/9634-mahindra-to-introduce-100-120hp-tractors-into-us

Mahindra to Introduce 100-120HP Tractors into U.S.

November 15, 2013

Mahindra & Mahindra is looking to introduce more powerful tractors in the U.S., as the company aims to build on the robust growth story in that market, M&M's ED & president-automotive & farm equipment sectors Pawan Goenka said on Thursday.

"Our tractor sales have increased almost 45% in Mahindra USA against industry average of about 15%," Goenka said at a press conference. "Now, we are playing in the 0-80-hp range and we are looking at introducing the 100-120-hp range of tractors. Those are not designed here but are designed outside India and will be coming in from different OEMS, custom designed for Mahindra USA but not by M&M. Mahindra USA will be marketing those products ," he said.

He added that the US has much wider scope for the farm equipment vehicles unlike India.