Dealership Minds 2012 Video Series: VP Marketing & Advertising Matt Poeltler

Consumer products make up a great deal of sales in one of Precision Equipment's locations. Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), discusses how to evolve the product mix of a consumer store.

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The video series is sponsored by Land Pride, headquartered in Salina, Kansas, which has been a leader in grounds maintenance equipment since their inception in 1986. Today, Land Pride is known not only as a leader in turf equipment, but also in tractor- and skid steer-mounted implements that include Rotary Tillers, Grooming Mowers, Overseeders, Rotary Cutters, Rear Blades, Landscape Rakes, Snow Blowers, etc.

For more information about Land Pride, click the logo to the right.