Dealership Minds Summit 2013: Laird Munro
Laird Munro, Director, Marketing and Communications, Rocky Mountain Equipment (2008 Dealership of the Year). The old "spray-and-pray" marketing approaches don't work today, says Laird Munro, who is responsible for tactical marketing (including rebranding), community engagement and internal communications for Rocky Mountain's 38-store dealership group.
With professional experience in the information technology, airline and online marketing industries, he brings a fresh, outside view to the iron business. Embracing the role of both futurist and disrupter, Munro's presentation helps attendees move between theoretical concepts and real-world applications in the equipment business.