This 2-minute video in the “Deere Historical Perspective Series” explains John Deere’s early insistence on process as its differentiator. His first patent of 1864 was for a process, and Deere demanded provide consistency of production before moving on to other products. That performance set the table for Deere to leverage riding cultivators and other innovations in the post-Civil War era, as the company empowered farmers to how they could realize more from their farms.