[Video] Absorption: Proven Ways to Move the Metric
August 10, 2022
Absorption has never been more important than when the wholegoods cupboard is bare, says Anthony, CEO of AgRevolution, a 5-store AGCO group in Kentucky. Anthony’s long career in the farm machinery business includes working at dealerships that routinely achieved unheard-of absorption rates of over 120%, as well as start-up type dealer groups that didn’t have a mature, built-in population for the parts/service business. That business had to be actively cultivated by Anthony’s team.