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Be a Leader, Not a Boss: Top Tips for Motivating Employees to Boost Sales
Trent Hummel, a trainer at the Western Equipment Dealers Assn. Dealer Institute, forgoes teaching sales strategies to instead drive staff-wide motivation and engagement to boost sales and improve the quality of work within businesses.
Trent Hummel brings over 25 years of dealership management experience to the Dealer Institute at the Western Equipment Dealers Assn. (WEDA).