Already a subscriber? Login now.
Trent.jpg

Be a Leader, Not a Boss: Top Tips for Motivating Employees to Boost Sales

Trent Hummel, a trainer at the Western Equipment Dealers Assn. Dealer Institute, forgoes teaching sales strategies to instead drive staff-wide motivation and engagement to boost sales and improve the quality of work within businesses.

Trent Hummel brings over 25 years of dealership management experience to the Dealer Institute at the Western Equipment Dealers Assn. (WEDA).

Betsy Barthelemy

Contributing Writer

Top Articles

Current Issue

001_Cover_FE_0719.jpg

Farm Equipment

15th Annual Awards Program Recognizes Industry’s Top Dealers

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings