Join us on July 30 as Dr. Larry Cole, Dealer Institute Management Consultant, discusses how to improve sales performance. 

This webinar addresses:

  • The elite sales personality.
  • Passion required being an elite sales person.
  • Four universal laws governing behavior.
  • The two psychological factors that limit performance.
  • The two fears that can paralyze your sales performance.

Date: Tuesday July 30
Time: 2 pm CDT
Speaker: Dr. Larry Cole, Dealer Institute Management Consultant

Register Now

If you are unable to attend the live webinar, register today and we’ll send you a link to view a video replay of the webinar 24-48 hours after it has ended.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.


About the Presenter

Dr. Larry Cole

After completing a Ph.D. in Psychology from the University of Oklahoma, Larry served on the faculty of Arkansas Tech University as a CEO of a Comprehensive Mental Health Center, and founded his consulting company, TeamMax®, in 1989. Since then, he has specialized in improving leadership effectiveness and teamwork while fostering the fact that frustration is your best friend.

He created the TeamMax® Ad-vantage methodologies to measure behavior change in real time. Larry has authored 10 books and hundreds of articles appearing in professional and trade magazines. He has worked with a variety of industries including the agri-business market during the last 10 years.