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[Video] Video Marketing – What Works & What Doesn't

In the final session of the series, Mike Wiles details how a dealership can start using videos and YouTube in their marketing strategy, highlighting what works and doesn’t work with customers. Mike Wiles created the Tractor Mike YouTube channel in 2012 when Wiles, who was managing a farm equipment dealership at the time, recognized a lack of unbiased tractor training available to consumers. The YouTube platform is growing rapidly, and for many of your customers it’s now their first stop for information.

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