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[Video] Moving Your Marketing Department from Traditional Marketing to Intelligent Marketing
With 20 years of experience as a leader in driving business technology, Jeff Bowman brings inside knowledge of how Intelligence Driven Marketing can change the game for farm equipment dealerships. Bowman spent 7 years at Caterpillar as the director of Customer eBusiness and Global eBusiness Manager, focused on defining and executing the company’s strategy to transform the digital customer experience.