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Using Technology to Better Serve Your Customers [Webinar]

In this webinar, we dug into how you can use technology as an accelerator and how different tactics and tools are needed to reach your changing customer demographic. As those customers change, you need to adapt your marketing strategy. During the presentation, Anne Salemo addressed different approaches to take for Baby Boomers, Generation X and Millennials. [To view any of our webinar replays, you must be logged in with a free user account.]
Kim 3

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.


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