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RDO Equipment Co. Moving Forward with CRM

North American farm equipment dealerships are at various phases of adopting and developing Customer Relationship Management systems. Some are still trying to figure it out, while others are well along in their CRM development.

Mike Wiles

Mike Wiles is a contributing writer for Farm Equipment and Rural Lifestyle Dealer magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns, which develops websites for dealers and hosts to educate new tractor customers.

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