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What Exactly is CRM?

Customer Relationship Management, or CRM, is a broad term that refers to the tools used to store detailed information about current and prospective customers to enable targeted communication with them. In today’s business world, the acronym commonly refers to the software system where that data is accumulated.

Mike Wiles

Mike Wiles is a contributing writer for Farm Equipment and Rural Lifestyle Dealer magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns, which develops websites for dealers and hosts to educate new tractor customers.

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