For Farm Equipment’s 2015 Dealer Business Outlook & Trends survey, Kubota and independent dealers, those not carrying any of the major brands, are at the top of this year’s “most optimistic” list. At the other end of the “optimism” scale are Case IH and John Deere dealers.
Overall, 52% of Kubota dealers are forecasting a pick up in revenues in 2015, 4% are looking for gains of 8% or more and 48% see increases of 2-7%. Only 8% of Kubota dealers are projecting lower revenues in 2015. Of the independent dealers in this year’s survey, 44.8% are forecasting increased revenues; 6.9% see growth of 8% or more, while 37.9% anticipate increases ranging from 2-7%.
Only 4.4% of Case IH dealers are looking at revenue growth in the year ahead; 1.1% expect revenues to rise by 8% or more, and another 3.3% anticipate increases of 2-7%. Less than 15% of John Deere dealers are forecasting a revenue increase for the year; 4.2% project growth of 8% or more, while 10.4% expect an increase of 2-7%.
AGCO and New Holland dealers occupy the middle ground this year, with 21% of AGCO dealers and 17.6% of New Holland dealers anticipating increased revenues in 2015.