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Welcome to the
Future of Farming

Welcome to the future of farming — where tractors receive commands from outer space, grain carts drive themselves and the data from combine yield monitors tell row-crop sprayers where chemicals are needed most. Is your dealership ready to sell and support this rapidly evolving technology?

Every other week, Precision Farming Dealerdelivers information on precision farming technologies and their applications in a cutting-edge presentation. Thanks to our sponsors for helping us put on this e-publication: Agri-Trend, Leica Geosystems, Raven Precision Ag and Topcon Precision Ag.

Please feel free to comment on anything you read or see by utilizing the "comments" section at the bottom of each page.

In case you missed it, here's an archive of the topics we've covered so far:

  FROM THE VIRTUAL TERMINAL
Chad Elmore, Managing Editor of Precision Farming Dealer

Help Wanted: Agronomists Needed
What a difference a decade makes. Ten years ago, farmers were shrugging their shoulders at auto-steering systems, telling their neighbors down at the coffee shop that they "knew how to drive in a straight line." (02-02-2012)

Welcome to the Future
Welcome to the future of farming — where tractors receive commands from outer space, grain carts drive themselves and the data from combine yield monitors tell row-crop sprayers where chemicals are needed most. Is your dealership ready to sell and support this rapidly evolving technology? (01-19-2012)

  SELLING PRECISION

Precision Farming
Suppliers Weigh in on 'The Basics'

  • Harlan Little, Leica Geosystems’ agricultural business manager (02-02-2012)
  • Michael Gomes, Director of Marketing for Topcon Precision Agriculture (01-19-2012)
  IN THE FIELD
Telematics Systems Help Dealers
Take Consultative Selling to New Heights

Building on the intelligent, JDLink-equipped 8R Series tractors introduced in early 2011, in August John Deere announced that the telematics package would also be available on the new 9R Series tractors. (01-19-2012)
  VIDEO EXCLUSIVES

Dealer's Role in Evolving Precision Farming
In this video (shot at the 2011 Farm Forum put on by Agri-Trend in Saskatoon, SK) Josh Skanderup from Raven Industries discusses the influence dealers have on implementing precision farming technology. (02-02-2012)

Dealer's Perspective: Supporting the Customer
Jason Beres and Kurtis Sanguin of Farm & Garden Centre, Saskatoon, SK, give their perspective on how precision farming technology is changing the way they do business with their customers. (01-19-2012)

  DEALER DEVELOPMENT

Hiring a Precision Farming Specialist?

Get an Understanding of the
Position Before Placing Your First 'Help Wanted' Ad

If you’re creating a new precision farming department, you should know that the process of recruiting employees has changed. This article, the second of four, will discuss that knowing and understanding the job is a critical platform for successful recruitment. (02-02-2012)

Today's Labor Market Has
Changed — Here's What You Need to Know

The way employees are recruited has changed. In a series of four articles, I will explain these changes and a few strategies to adjust to the new trends ... (01-19-2012)

  DEALER PROFILE

Birkey's Farm Store: A Specialist for Every Location
Feedback from Mark Foster, ag division manager for Birkey’s Farm Store, based in Bloomington, Ill. (02-02-2012)

Dealers Will be Hiring Precision Farming Specialists This Year
Feedback from Duane Smith, CEO/General Manager of JayDee AgTech, Swift Current, Sask., Canada. (01-19-2012)

  TROUBLESHOOTING

There's Never a Good Time to Be Down
For farm equipment dealers, running a successful precision farming program means focusing much of the department's attention on after sales support. The efficiency at which a specialist or technician can troubleshoot a problem in the field will make life easier for all involved. (02-02-2012)

  TECHNOLOGY

ISOBUS Database Will Help Dealers Pair Up Machines
As tractors and implements become more sophisticated through the use of electronic control systems, there's an opportunity to give machines even greater functionality if they are allowed to communicate with each other. (01-19-2012)

  FEATURED PRODUCT

LEICA mojoXact Upgrade For mojo3D Guidance Display
(02-02-2012)

Precision Planting FieldView App For 20/20 SeedSense Display
(01-19-2012)

  INDUSTRY NEWS

World Ag Expo Show Grounds Mapped by GPS in Preparation for 45th Annual Show
World Ag Expo has precisely mapped nearly all of its 2.6 million square feet of show grounds using a Global Navigation Satellite System (GNSS). (02-02-2012)

'Are You With Me?'
Precision agriculture is an evolving process that's going even more high-tech. Prescription agriculture is just starting, and the technology is reaching down into the food people eat. (02-02-2012)

IDEAg Interconnectivity Conference Announces Speakers
IDEAg Interconnectivity Conference has announced its list of speakers. The speakers will provide insight into the new world of agricultural interconnectivity during ... (02-02-2012)

Hemisphere GPS Completes Acquisition of AgJunction
Hemisphere GPS, a designer and manufacturer of advanced GPS products, has completed the acquisition of all of the assets and operations of AgJunction from GVM, Inc. (02-02-2012)

Dr. Terry Griffin Joins CrescoAg as Vice President - Applied Economics
Griffin will join the company focused on developing new products that will help farmers utilize existing data from yield monitors and other precision ag equipment to make better decisions for their operations. (01-19-2012)

Trimble Partners With Great American Insurance Group to Automate Crop Reporting and Expands 'My Connected Farm'
Trimble has announced a strategic alliance with Great American Insurance Group to help farmers automate their crop insurance reporting under the U.S. Department of Agriculture (USDA) Federal Crop Insurance Program. They have also introduced My Connected Farm portal, a new Web-based solution for growers and agribusinesses to access and manage mapping applications, precision farming data and vehicle performance and movement. (01-19-2012)

New Software Aims to Help Farmers Analyze Data
Pioneer is offering some next generation software in 2012 to help farmers further analyze precision agriculture data they gather throughout the year. (01-19-2012)

Hemisphere GPS Enters Data Services Market Through AgJunction Acquisition
Hemisphere GPS has announced that it's entering the emerging data services market in precision agriculture with a purchase agreement to acquire the assets and operations of AgJunction from GVM, Inc. (01-19-2012)

  EVENTS AND JOBS

Precision Farming Calendar of Events
If you have an event to add to this list, send it to the editor to have it added to the next issue.

Help Wanted
Looking for help, talent to fill new position or simply need a few ideas for writing your own “precision farming help wanted” ad? Look here for the latest opportunities. Also, submit job openings for your company.



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