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Farm Equipment Launches
Print Annual on Precision Farming

BROOKFIELD, Wis., November 19, 2012 — The editors of Farm Equipment magazine are launching a new annual print edition of Precision Farming Dealer.

Precision Farming Dealer

The print publication is an extension of its Ag Division’s Precision Farming Dealer e-newsletter, which debuted in January 2012. Utilizing the industry-leading SPRE format, this twice-a-month e-newsletter was designed to fill an informational void as precision ag technologies are rapidly brought to the market, creating greater demands on the equipment dealer and reseller, says Executive Editor Dave Kanicki.

Precision Farming Dealer’s annual print publication (to be mailed to a BPA-qualified-by-request dealer universe in March 2013) will continue the firm’s ‘dealer-to-dealer’ formula, says Kanicki, where specific precision farming applications, challenges and solutions are shared to deliver practical, focused content to dealers.

Among the articles and departments in the inaugural edition is the first-annual Precision Farming Dealer “Most Valuable Dealership,” recognizing the dealer organization demonstrating benchmark-worthy performance in sales, service and support of precision farming technology.

“The launch of the annual print edition of Precision Farming Dealer is our next step in helping dealers steadily gain the knowledge necessary to best serve their farm customers,” Kanicki says.

For more information on Precision Farming Dealer and its “Award of Excellence” program, contact Technology Editor Jack Zemlicka at jzemlicka@lesspub.com, 800-645-8455, ext. 441.


Farm Equipment mails 8 times per year to a BPA-qualified universe of farm equipment dealers throughout the U.S. and Canada. Other related properties in Lessiter Publications Ag Division include Precision Farming Dealer, Ag Equipment Intelligence, Rural Lifestyle Dealer and the Dealership Minds Summit.

Posted November 19, 2012
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