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RSSJohn Deere To Expand Dealership Network In India
Press Trust of India / Ahmedabad (July 12, 2010) -- U.S.-based agriculture farm equipment and tractor manufacturer John Deere today said it was looking to expand its dealership network in the country, from the existing 380 to over 400 within a year.
"We are looking to expand our dealership network in the country and shall add up, say, close to 50 dealers within a span of one year, taking the tally of total dealers from the existing 380 to between 420-430," Deputy General Manager Marketing Services John Deere, Mahesh Boolchandani said here.
"The company sold 25,000 tractors in the country last year, and exported around 13,000 units from India to around 68 countries including U.S. and South America", he said.
The company with 7.34% domestic market share, also launched two new tractor models here, 5036C and 5041C- of 35 horse power(hp) and 41 hp respectively.
Quoting Tractor Manufacturing Association of India figures,Director Sales and Marketing, John Deere, Ravi Menon said, "4.14 lakh tractors are sold annually in the country, of which 31 to 40 hp models account for highest sales in the segment."
"With the launch of these two new models we are targetting a larger domestic market share", he added.
The company, which manufactures eleven models of tractors at its facility in Pune has installed annual capacity of 60,000 units.
John Deere also forayed into manufacturing of micro irrigation systems recently, for which it has set up a facility at Vadodara in Gujarat.
"We have set up a micro irrigation systems manufacturing facility at Vadodara on a 5 acre plot, and presently are selling our range of products only in Gujarat," Boolchandani said.
"We have a total business volume of $2 million at the Vadodara facility," he said. The company intends to start selling it's micro-irrigation range of products in Madhya Pradesh and Tamil Nadu soon.
