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CNH Teams with TISCO to Expand Gold Value Parts Distribution
RACINE, WI — (Marketwire) — 10/14/09 — CNH Global N.V. today announced a Memorandum of Understanding with independent parts distributor TISCO of Roseville, Minn., that calls for TISCO to supply parts for the Gold Value line of CNH Original Parts. This arrangement is subject to finalization of a Supply Agreement between CNH and TISCO.
Gold Value parts are manufactured specifically for customers who are seeking a lower-cost alternative part for their heritage equipment, along with the expertise of the Original Equipment Manufacturer (OEM) and its dealer network. By teaming up with TISCO, CNH can move forward quickly with its plans to add more equipment brands and parts to the Gold Value line in 2010 and beyond.
"Our customers want options and savings, and Gold Value provides both," said Eric Bippus, vice president of sales and marketing for CNH Parts & Service in North America. "This planned supplier arrangement enables us to quickly expand our heritage parts line and capture TISCO's 70-plus years of expertise and knowledge, so we can give our customers more options than ever before."
Gold Value parts are exclusively sold, serviced and supported by the agricultural and construction equipment dealerships in the U.S. and Canada that represent the CNH family of brands -- Case IH, Case Construction, New Holland Agriculture, New Holland Construction and Kobelco. "Our goal is to have our dealerships become a convenient, one-stop shop for all of our customers' equipment needs," Bippus added.
CNH offers one of the industry's broadest lines of replacement parts, combining superior quality with competitive pricing and expert technical support. The Gold Value line currently covers common repair parts for Ford, International Harvester, David Brown, Fiat, and Hesston equipment, and offers several important advantages for customers, such as:
-- Competitively priced parts offered through the original equipment source
-- After-sales service of a machine through its entire life cycle
-- The right parts and kits precisely tailored for key repair jobs
-- Quality and superior value
-- Full 12-month parts warranty
"All of us at TISCO are pleased and excited to join CNH in advancing its Gold Value heritage parts offering," said Bill Stuckert, TISCO's Vice President and General Manager. "This opportunity leverages the expertise and capabilities of both companies. Together, we will dramatically improve customer service and expand our product offerings well beyond what we could aspire to individually."
