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AI in the Equipment Dealership: A Practical Guide to What Works, What Doesn’t & What to Look For

The industry is moving fast. But the dealers getting real value from AI aren’t chasing every trend, they’re making smarter choices about where technology helps and where their people still lead.

The industry is moving fast. But the dealers getting real value from AI aren’t chasing every trend, they’re making smarter choices about where technology helps and where their people still lead.


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On the Record

Thinking Outside the Box to Implement Precision Tech in Challenging Fields

I got my first taste of precision ag in the desert the other week during my visit with Jake Nordenberg, who works as a precision specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz. It was interesting to see how creative Nordenberg and his team are when it comes to helping farmers use precision technology in unique environments.
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Farm Equipment Best of the Web
This Week

Farm Equipment's Best of the Web: June 5, 2026

This Week's Lineup:

  • Top 10 Leading Global Players in Smart Harvest — The Future of Intelligent Agriculture
  • Farmers Delay Equipment Purchases as Machinery Costs Climb
  • Moving Iron: Understanding the “New Normal” in Ag Equipment
  • What Innovation Will Define the Next Century?
  • Before AGCO: The Untold Story of Allis-Chalmers’ Collapse

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Farm Equipment

Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers

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