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AGCO Introduces Initiative for Dealer-Purchased Parts

 AGCO Cash Program Makes Pre-Season Parts Purchases Pay … New initiative helps growers get ready for upcoming spring season

BATAVIA, Ill. — (Mar. 15, 2010) — After a late harvest throughout much of North America, this spring's planting season may be extremely busy for many producers. And, with the need to get more done during the same window of time this spring, smooth-running equipment is imperative. In an effort to help growers maximize their time in the field, AGCO Parts introduces AGCO Cash as part of its Field Ready initiative to gear up for the spring season. Under the new program, growers can work with their local AGCO Parts dealer to assess their needs for the upcoming season and make parts purchases prior to the season to qualify for AGCO Cash - a redeemable incentive that can be used toward future purchases of parts needed during the season.

"AGCO Parts is committed to our grower customers and we're pleased to offer this unique program for this spring. It's our goal to help producers maximize their up time in the field," said Jeff Terlep, Director, Sales and Marketing, for AGCO Parts. "With AGCO Cash we're able to provide the best of both worlds. Growers work with their AGCO Parts dealer to purchase a pre-season list of parts needed to keep their equipment performing at optimum levels. And, by purchasing these parts prior to the season, they're rewarded with a "comeback offer" toward another parts purchase during the season."

Customers who make a qualifying purchase of AGCO Parts between March 15, 2010 and April 30, 2010 will receive a mail-in offer for AGCO Cash to redeem with their participating dealer. AGCO Cash is valid for 90 days from issue date. Purchase totals and the AGCO Cash amount earned are listed below:

Amount of purchase: $250 ($25); $500 ($50); $1,000 ($125)  

Posted March 15, 2010


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