Dealers Shed Light on Mystery of Marketing

Three dealers opened up their marketing plans, tips and tactics to talk about best practices in the mysterious art of marketing.

Mike Lessiter, Editor/Publisher

When the Farm Equipment staff spoke with dealers about topics they wanted for the first-ever Dealership Minds Summit, marketing topped nearly everyone’s list. Because dealers know well that a better mousetrap and the world beating a path to your door is patently false. More important than ever, dealers must promote themselves with the same fervor that their OEM promotes its color, while employing new technology and customer intelligence tools.

• Build Marketing Basics First — Tim Young

• Marketing’s Role in Enterprise Culture — Laird Munro

• A Case for Shortline Equipment — Todd Kunau

• 3 Slam-Dunk Action Items — Quint Campbell

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