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  IN THIS ISSUE               JANUARY 2013 SHOWCASE

Case IHSpecial Report: How Business Has Changed for Dealers

How AGCO Grew
During Bob Ratliff’s Tenure

1990— AGCO is formed when U.S. management team buys Deutz-Allis. Gleaner combine acquired in original buyout.

1991 — AGCO purchases the Hesston hay and forage line from Fiat GeoTech S.p.A of Italy and a 50% participation in the manufacturing joint venture with Case International knows as Hay and Forage Industries (HFI). Mid-year the company purchased the White tractor business from Allied Products, expanding its dealer network.

1992 — AGCO goes public, offering one-half of its stock and is listed on NASDAQ. It was listed on the New York Stock Exchange.

1993 — AGCO purchases the North American distribution rights to Massey Ferguson products — expanding its dealer network in North America by over 1,000 dealers — and the White-New Idea business of planters, hay tools and spreaders as well as the Coldwater, Ohio manufacturing facility.

1994 — AGCO purchases the worldwide holdings of Massey Ferguson, the remaining 50% joint interest in Agricredit Acceptance Corp., and McConnell tractors, leading to the development of the AGCOSTAR articulated tractor line and Black Machine.

1995 — AGCO acquires AgEquipment Group, makers of Glencoe, Tye and Farmhand ag implements and tillage equipment.

1996 — AGCO acquires the Brazilian company Iochpe-Maxion, the number one market leader in tractors with the Massey Ferguson brand. The company also purchases Deutz Argentina S.A., the market share leader in tractors in Argentina. AGCO expands the Massey Ferguson combine business with the purchase of Western Combine Corp. and Portage Manufacturing Inc. in Canada. The company also adds Raboband Nederland as its joint venture partner in Agricredit, its finance subsidiary in North America.

1997 — AGCO makes the major acquisition of Fendt GmbH and also acquires Dronningborg Industries, a leader in European precision farming technology.

1998 — AGCO enters into a joint venture with Deutz AG producing engines in Argentina. The company also purchases Spra-Coupe and Willmar, two leaders in the agricultural sprayer market, and merges them into one manufacturing facility in Willmar, Minn.

1999 — AGCO announces the creation of AGCO Finance, a dedicated financing organization, formed in association with De Lage Landen (DLL), a subsidiary or Raboank.

2000 — AGCO completes purchase of Hay and Forage Industries in Hesston, Kan. and consolidates major operations in North America.

2001 — AGCO acquires Ag-Chem Equipment Co. Inc., a manufacturer and distributor of specialized off-road heavy equipment for agricultural and industrial applications.

2002 — AGCO acquires Challenger brand, Caterpillar’s agricultural equipment business and the assets of Sunflower Manufacturing Co. Inc.

2004 — AGCO completes the purchase of Valtra, a global manufacturer of Valtra tractors and Sisu Diesel brand engines for off-road applications.

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COMMENTS: 5
Mr. Ratliff's tenure at AGCO
Posted from: Bill Seaman, 1/19/13 at 12:25 PM CST
I started in the business as a DM with MF, later working in sales wiyh 4 of their dealers to 1991; went with New Hollnd dealer in 1994 to retirement in 2010. Impressed with how this company has grown steadily and solidly to become a major player in the business, with a possibility of second place in its sightss.
Mr. Ratliff's tenure at AGCO
Posted from: Bill Seaman, 1/19/13 at 12:19 PM CST
I started with MF in 1959, with the Co. as DM and with 4 of their dealers, moved to New Holland Sales, retiring in 2010. I see what was a slow but deliberate start develpoing into what could be a world leader in farm equipment, where i see the wheels coming off the wagon with some big competitors.
John Shumejda
Posted from: don lund, 1/7/13 at 8:52 AM CST
Having served on one of the early AGCO Dealer Councils, I would say that John Shumejda was the most impressive person with a combination of product knowledge and business sense of any company executive that I have known in my 40 years in a dealership.
Posted from: Scot, 1/6/13 at 7:32 PM CST
A good example of check capitalism.There were great leaders in the industry during this time like Don Fites,Glen Barton,Hans Becherer and Bob Lane
Agco history
Posted from: morris drummond, 1/6/13 at 9:37 AM CST
Bob Ratliff and his crew including John shumejda, Ed Swingle,were true leaders of this company. John was Ratliff's "leader in training" and it would have been interesting to see how the company would have flourished under his direction.
He and Ed were true leaders at the time and are sorely missed.

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