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2010 FEBRUARY ISSUE
EDITOR'S PAGE
INDUSTRY NEWS
FEATURES:
Virtual Stores: The Next Generation of Dealership Marketing
New software and web-based tools are making the auto-dealer model a reality — and turning dealer web sites into another store location.
Parts & Service: Where the Profits Are
Focus on these 5 critical variables for even greater profits in the critical aftermarket departments — your dealership’s cash cow.
BTI-Greensburg Shows Some Leed-ership
Dealership flattened by tornado re-emerges as a state-of-the-art ‘green’ operation and a model for other dealers.
Not All Tier IV Engines Are Created Equal
Understanding the know-how of the new engines you’ll be selling is vital, but being alert to the new technology you’ll be competing against is every bit as important.
How To Sell Feed Mixers: Not Just a Piece of Iron
The market for feed mixers is growing in North America, but it takes a dedicated, knowledgeable dealership to sell them successfully.
Solving the Riddle of Variable Rate Application
Equipment sales for VRA systems are poised for growth, but dealers must learn to speak the language to take advantage.
New Equipment Show ‘Connects’ on Several Levels
Ag Connect’s debut in January demonstrated potential to be a different kind of show. Here are some of Farm Equipment’s observations on this first-time-ever exhibition.
Industry Q&A
What impact has the late harvest for 2009 had on your dealership’s projected equipment sales for 2010?
Planning for Profits
Benchmarking the Best: How Top Dealers Compare Their Performance
Ahead of the Curve
Will Hybrid Tractors Ever Plant Hybrid Seeds?
Trade Values & Trends
Examining Equipment 2007-2009 Resale Values
Product Highlights
- Tractors & Loaders
- Livestock & Forage
- Irrigation
- Fertilizing
- Planter & Drill Attachments
