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RSSEditor's Blog: June 8, 2010
COMMENTS: 2
Posted from: Wendell, 6/25/10 at 12:42 PM CDT
Dave-
It is my strong belief that the mfg's going direct is their response to the buy back laws enacted over the past 20 years. What do you think?
Buz Nelson
Gen Impl Dist
It is my strong belief that the mfg's going direct is their response to the buy back laws enacted over the past 20 years. What do you think?
Buz Nelson
Gen Impl Dist
The Ultimate Wake-Up Call
Posted from: Gary, 6/21/10 at 2:57 PM CDT
Dave - it's obvious who's buttering your bread. All I have to do is leaf through your most recent publication and all I see is shortline equipment. The fact is, your view of the farm equipment world is "your view" and it's not necessarily everyone's view.
Editor's Response: Thank you for your note. It would be difficult to argue with your assertion about "who's buttering your bread." You're absolutely correct, Farm Equipment's major revenue source are shortline equipment manufacturers. And it is indeed "our/my view," and not that of "everyone." A few points need to be made.
An editorial is the view of the person writing it, and it will not necessarily be shared by everyone reading it. If everyone agreed with it, then why even write it or express the view? They're written to offer a perspective and to give the reader something to think about — whether or not they agree with it. If it does that, it has accomplished its mission
In this case, both the editorial and the Special Report on Shortline-Only dealers in the June issue of Farm Equipment are aimed at informing our readers (farm equipment dealers) what other dealers who have had their supply contracts canceled by their major line supplier are doing to stay in business and prosper. Many dealers have been and will be affected by the "dealer consolidation" that is currently underway by the major equipment manufacturers. In many cases, becoming a shortline-only dealer can be viable alternative to going out of business. The mission of the magazine is to present "Successful Strategies for Farm Equipment Dealers." If it is also of benefit to shortline manufacturers, that's a bonus.
Thanks again for taking the time to express your opinion. They are always welcome.
Editor's Response: Thank you for your note. It would be difficult to argue with your assertion about "who's buttering your bread." You're absolutely correct, Farm Equipment's major revenue source are shortline equipment manufacturers. And it is indeed "our/my view," and not that of "everyone." A few points need to be made.
An editorial is the view of the person writing it, and it will not necessarily be shared by everyone reading it. If everyone agreed with it, then why even write it or express the view? They're written to offer a perspective and to give the reader something to think about — whether or not they agree with it. If it does that, it has accomplished its mission
In this case, both the editorial and the Special Report on Shortline-Only dealers in the June issue of Farm Equipment are aimed at informing our readers (farm equipment dealers) what other dealers who have had their supply contracts canceled by their major line supplier are doing to stay in business and prosper. Many dealers have been and will be affected by the "dealer consolidation" that is currently underway by the major equipment manufacturers. In many cases, becoming a shortline-only dealer can be viable alternative to going out of business. The mission of the magazine is to present "Successful Strategies for Farm Equipment Dealers." If it is also of benefit to shortline manufacturers, that's a bonus.
Thanks again for taking the time to express your opinion. They are always welcome.
