Ag's Still the Place to Be

In recent years, America discovered what many of us already knew - the ag industry is among the most vital, most resilient industry segments that exists in today's economy.

Buoyed by healthy farmland values, solid commodity prices, record levels of farm income and low farm debt, the ag sector remains very well positioned to weather whatever challenges the economy faces. And agriculture's outlook only continues to deliver opportunities for active participants.

For year-end 2010, the USDA projects cash receipts will remain 25.1% above the 10-year average (signaling strong reinvestment in 2011), with an 18.4% increase forecast for 2010. Meanwhile, net farm income forecasts for 2010 are forecast 18.9% higher than the 10-year average, and 14.9% higher than 2009.

A "perfect storm" continues to align for a strong North American agriculture market . things like global population trends and income growth, low interest rates, ample land availability and protein-based diets increasing in developing nations. In fact, the United Nations projects worldwide food demand to double in the next 40 years, with the U.S. playing a major role in feeding the world.

Plus, an insatiable hunger for biofuels - from across the globe - will keep agricultural products in high demand for years to come.

About Lessiter Publications: Through our work reporting for 6 print publications and 4 e-newsletter properties, our ag editors benefit from a rare, inside look at the most progressive farmers on the continent - as well as the dealers that bring the technology to them and the suppliers working on the next game-changing innovation. Seeing the market's quest for efficiency and "a better way" to yield more profit on more acres and with less labor, we've never been more excited about the prospects of American agriculture. And the consumer's desire for country living continues to breathe new life into rural communities.

With farm blood in our veins, we're simply a hardworking team focused on a mission of helping our customers succeed. Our commitment to you is equally as simple: You'll see us out in the field with our readers, and at shows and events. We aim to share solutions to what keeps our readers awake at night; not regurgitating fluff or PR pieces. We'll always take your calls on what you see or how we're doing, and we invite your suggestions on benchmark-worthy farmers, dealers and manufacturers. These editorial principles are all part of the company's DNA, consistent with our belief that content is the way to deliver an engaged, interested buying audience for you.

We've rallied around this "editorial-first" mission since our doors opened in 1981. Since the day he left his six-generation farmstead, Founder and Editorial Director Frank Lessiter never forgot what matters most to our customers. Trusted, practical and actionable information is what our readers need, and what will keep them coming back. That's our commitment to you, and one you can bank on.

Have an outstanding 2011!

P.S. And because knowledge-acquisition technology is constantly changing, you'll see us continue our strong commitment to both print AND electronic media, serving your customers and prospects in the format that they prefer.

$304 Billion: The projected value of the U.S. agricultural sector production in 2010, led by crop production ($168 billion) and livestock production ($136 billion) - second highest level on record! (USDA)

$86.3 Billion: The total economic impact of the U.S. farm equipment industry (Assn. of Equipment Manufacturers)

YOUR AG EDITORS. From left, John Dobberstein, Darrell Bruggink, Frank Lessiter, Mike Lessiter, Jennifer Reibel and Dave Kanicki.