2011 Dealership of the Year:
Geographically Distant Stores Reduce Weather Risks
Chad Elmore, Managing Editor
JayDee AgTech’s nine dealerships are spread throughout the vast province of Saskatchewan. From the westernmost store in Leader to the easternmost store in Kelvington is a 6-hour trek, and driving from Swift Current to North Battleford takes about 3 hours.
This arrangement can help the company ride out bad weather, and gives it some unique options for moving equipment between stores.
“There’s a lot of land separating the stores,” says Duane Smith, CEO/general manager, JayDee AgTech. “One of the benefits of putting that kind of structure together is weather diversification. There’s substantially different weather patterns on the western side of the province compared to the northeastern side. From a risk perspective, being spread out prevents the company from being deeply affected because of bad weather in one particular area.”
The other benefit to having stores spread throughout a wide area is in product demonstrations and selling equipment. JayDee AgTech can demonstrate a drill in Swift Current and then move it to northern stores when planting season starts there.
The same is true for selling used combines. “In Swift Current, we can take in trades after harvest and actually sell those machines in the north or northeast while they’re still harvesting,” says Smith. Some used combines have had two harvest seasons on them in one year before being resold.
Click on the links below to read the other articles from the July/August 2011 issue.
To The Point:
Vision is the Game-Changer for Tomorrow's Dealer
Dealerships of the Year
JayDee AgTech, Swift Current, Saskatchewan
Janson Equipment Co., Reese, Michigan
Dealership of the Year Video SeriesThe 12-part 2011 Farm Equipment Dealership of the Year video series is sponsored by IRON Solutions, the largest online marketplace and most trusted source for finding new and used agricultural, industrial and outdoor power equipment.
For more information about IRON Solutions click the logo to the right.
Janson Equipment Company
HayExpo 2011 In Review (Part 1):
Market Trends Improving; Tedding on the Comeback Trail
HayExpo 2011 In Review (Part 2):
Farmers Are Re-learning the Art of Tedding
Planning for Profits:
Why Use a Financial Model?
Trade Values & Trends:
Resale Values for Combines and Headers
The Business of Selling:
Establishing a Sales Department Climate