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Order Takers Won’t Survive This Market

The days of sitting back and waiting for customers to come in are gone. More than ever sales personnel need to be educated on the products, the customers and the customers’ needs. And they need to be proactive. Read More

Canadian Dealers Report Solid 3Q Results

Canada’s two publicly traded dealerships, Cervus Equipment and Rocky Mountain Dealerships, posted strong earnings reports earlier this month, especially considering the sluggish sales many farm equipment dealers have experienced during the past year. Read More

All Eyes on Deere for a Glimpse at 2016

With calendar year 2015 winding down, many in the farm equipment business have written off the possibility for any significant pick up in sales for this year and are looking at the possibilities for 2016. Read More
Featured Product

Mandako Introduces Stubble Cruncher

The Stubble Cruncher from Mandako helps speed up the decomposition process of leftover residue after harvest by “crunching” the residue into the ground. It is useful for chopping up corn stalks, breaking down canola stubble or incorporating cover crop.

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How Leaders Can Create Informed Employees

Russ Fradin writes that when employees feel like they don’t know what’s going on in their company, for example company plans and goals, they are more likely to feel less connected to their companies. This can cut down on their sense of urgency, engagement and productivity. Read More

What it Means to Be 2015 Dealership of the Year

Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, share what it means to them to be named Dealership of the Year. Read More

Contrasting Dealer Evolution at Home and Abroad

With nearly 3,000 companies including global giants and ambitious start-ups present at the recent Agritechnica show in Germany, there were plenty of innovations to attract the attention of serious investors or curious competitors. Read More
Thanksgiving Vegetables

Ag Facts: Costs Vary on Mix of Thanksgiving Vegetables

USDA-ERS data provide estimates of the costs per edible cup equivalent for a variety of fruits and vegetables, including vegetables often featured on American's’ Thanksgiving tables. Read More

On The Record: Case IH Responds to Precision Planting Acquisition

In our latest newscast we share Case IH's response to Deere's acquisition of Precision Planting, some trends from Agritechnica, an update on California's drought and third quarter financial results from Cervus Equipment and Rocky Mountain. Read More

Dealer View: A Look at Dealership Advertising Media Choices

We want to hear from you on our latest dealer poll question: "What medium do you most frequently use to advertise your dealership?" Read More

Raven Industries Reaches Supply Agreement with CNH Industrial

Raven and CNH Industrial have established a long-term agreement that will expand the use of Raven products and technology through the dealer network of CNH Industrial brands Case IH and New Holland. Read More

Oregon Trail Equipment, LandMark Implement Announce Merger

Oregon Trail Equipment, a 7-store John Deere dealership in Nebraska, will merge with LandMark Implement, a 9-store John Deere dealership with locations in Nebraska and Kansas. Read More

RENN Mill Center Acquires Rights to Jiffy Ag Equipment

The deal includes rights to the manufacturing and distribution of Jiffy brand ag equipment, including bale shredders, hay rakes and harrow drawbars. Read More

Leif Magnusson of Claas Elected AEM Chair

Leif Magnusson, president of Claas Global Sales Americas, has been elected as 2016 chair of the Assn. of Equipment Manufacturers (AEM). Magnusson succeeds John Patterson of JCB USA Group, and will serve a 1-year term. Read More

Haney Equipment Co. Opens JCB Equipment Dealership

Haney Equipment Co. Inc., headquartered in Athens, Ala., has opened a dedicated JCB equipment dealership, Haney JCB, in Cullman, Ala. Read More

Ariens Co. Makes Changes to Sales Structure

Ariens has announced personnel changes in sales management aimed at supporting the growth of the Ariens and Gravely brands. Read More

[Webinar] The Best of Dealer Off-Season Service Packages

The latest event in our webinar series looks at how to build an off-season service package. On Tuesday, Nov. 17, two dealers outlined the service packages they've developed to keep their service department busy and make money throughout the entire year.

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Delivering Data Management Service: Obstacles & Opportunities

Dealer-to-dealer panel presentation to provide options and explanations for making data management service a profitable venture at the 2016 Precision Farming Dealer Summit. Read More

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FE Oct-Nov Cover 2015

Farm Equipment

From The History Files

Jon Kinzenbaw's Battle vs. Deere

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