Articles by Dave Kanicki

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Inaugural Farm Equipment Hall of Fame Class of 2024: Earl Livingston, Livingston Machinery (Parallel Ag)

Livingston Machinery (Parallel Ag) Chickasha, Oklahoma Primary Lines: AGCO, Claas, Apache, Kinze, Duolift, H&S Equipment, Lemken, RhinoAg, RoGator, Vermeer Locations: 13
Earl Livingston became known as “Big Baler Man” because of his pioneering work in introducing big hay balers to Southwestern U.S. farmers. This, along with his commitment to around-the-clock servicing of those 24 hour a day farmers, earned him that title and the loyalty of farmers across 15 states.
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Kanicki Shares Formula, Results for Farm Equipment

Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020
When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
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Kanicki

Old Equipment & New Technology

It wasn’t that long ago when we were talking about U.S. farm equipment being younger than it had been in decades. With the ag boom of 2010-14, farm tractors were literally flying off the shelves. North American sales of high horsepower equipment peaked at a little over 50,000 units in 2013.
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Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
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Kanicki

Quantifying Brand Loyalty

We know from experience that farmers can be resolute in their steadfast dedication to certain equipment colors. When we initiated our first Ag Equipment Brand Loyalty study in 2010, we wanted to find out if what we were hearing from dealers and others about farmer brand loyalty was true. So, we surveyed a couple of thousand Midwestern farmers to gauge their feelings about brand loyalty. Are they or aren’t they?
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Dave Kanicki

Are You Planning for the ‘Next’ Normal?

“For some organizations, near term survival is the only agenda item. Others are peering through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things return to normal. The question is, ‘What will normal look like?’ While no one can say how long the crisis will last, what we find on the other side will not look like the normal of recent years.”
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